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Baremetrics
for
MoonMail
(Yes, these are MoonMail’s actual metrics)
Dashboards
Monthly Recurring Revenue
Net Revenue
Fees
Other Revenue
Average Revenue Per User
Annual Run Rate
Lifetime Value
User Churn
Revenue Churn
Active Customers
New Customers
Reactivated Customers
New Subscriptions
Active Subscriptions
Plan Quantities
Upgrades
Downgrades
Cancellations
Coupons Redeemed
Failed Charges
Refunds
Forecast
Customers
Annual Run Rate
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Plans Breakout
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